HRH The Prince of Wales (Front L) Federico Marchetti Front (R) and Back row, members of The Modern … [ ] Artisan Project team. My recent claim that fashion needs more imagination when it comes to using artificial intelligence has been unexpectedly answered by a project combining e-commerce data and artisanship. Not an obvious pairing, but the brainchild of passionate'dataphile' Yoox Net-A-Porter Group Chairman and CEO, Federico Marchetti, and HRH The Prince of Wales, whose appreciation and support of artisanal craftsmanship (and dedication to safeguarding its future) is decades-long. Marchetti and the Yoox Net-A-Porter team worked with The Prince's Foundation to create a unique year-long apprenticeship to cultivate the next generation of luxury fashion artisans, informed and guided by customer shopping data and AI analysis of millions of images of historically successful products. To breathe life into artisanship as a viable and attractive career option, underpinned by data that empowers it to deliver the right product, for the right customer on the right sales platform, crucially sustaining the artisans' craft methods and their livelihood.

HRH The Prince of Wales (Front L) Federico Marchetti Front (R) and Back row, members of The Modern ... [ ] Artisan Project team. My recent claim that fashion needs more imagination when it comes to using artificial intelligence has been unexpectedly answered by a project combining eCommerce data and artisanship. Not an obvious pairing, but the brainchild of passionate'dataphile' YOOX NET-A-PORTER GROUP Chairman and CEO, Federico Marchetti, and HRH The Prince of Wales, whose appreciation and support of artisanal craftsmanship (and dedication to safeguarding its future) is decades-long. Marchetti and the YOOX NET-A-PORTER team worked with The Prince's Foundation to create a unique year-long apprenticeship to cultivate the next generation of luxury fashion artisans, informed and guided by customer shopping data and AI analysis of millions of images of historically successful products. To breathe life into artisanship as a viable and attractive career option, underpinned by data that empowers it to deliver the right product, for the right customer on the right sales platform, crucially sustaining the artisans' craft methods and their livelihood.